Things that seem not just like a bad idea, but wilfully irresponsible, include predicting severe earthquakes in Christchurch on the basis of some bollocks about the moon.
Of course, we could be generous, and suggest that rather than being an irresponsible liar, he actually believes this rubbish. But that may well be worse.
Playing on the fears of a whole lot of people who survived two very nasty quakes doesn’t seem like something any decent person would do. Especially not when the goal is… personal aggrandisement?