Framing is important.

Via LGM, a link to some stats showing that belief in climate change increases during heatwaves (US based, naturally).  It decreases correspondingly during cold winters.

Framing [climate change] as [global warming] in so much of the public discourse is the problem here.  Those who don’t pay much attention are going to laugh at the idea of ‘warming’ when it is cold.

Things have improved in this regard, but the legacy of [global warming] is still dominant.

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